Strategic Marketing – The Open University

Strategic Marketing summary report

Here we introduce you to our fifth Business Perspectives summary report in the series, which concludes the strategic marketing quarter. At our Strategic Marketing Masterclass: Digital Disruption event, we explored the themes of: Changing business models Disruption or co-option? The art of social media The role of marketing in the arts Throughout the event ourContinue reading “Strategic Marketing summary report”

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Current Issues in Strategic Marketing : Digital Disruption and Marketing Risks

Guest blogger: Robin Wensley, Professor of Strategic Marketing at The Open University Business School From a Marketing Strategy perspective there are probably two main areas in which digital disruption is most severe; the changing nature of business models and the ways in which the relationship between customers and suppliers is changing. In the caseContinue reading “Current Issues in Strategic Marketing : Digital Disruption and Marketing Risks”