Did you miss the webinar held on 11 December? If so, you have the opportunity to listen again to the panellist’s discussion and watch video highlights from the Strategic Marketing: Digital Disruption workshop held on the 27 November 2013 in London. The virtual event was facilitated by Peter Wainwright, Director, Askyra Limited and OU Associate Lecturer;Continue reading “Strategic Marketing: Digital Disruption Webinar 11 December 2013”
Tag Archives: marketing strategy
Is preaching innovation to drug makers more relevant than ever?
Guest blogger: Ourania Koumi, The Open University Business School MBA student A rich pipeline of potentially marketable drug compounds is the lifeblood of the pharmaceutical industry and the first thing that used to come to mind, when as student, I was applying to companies for jobs. When I was labouring day and night against aContinue reading “Is preaching innovation to drug makers more relevant than ever?”
The Open University 