Strategic Marketing: Digital Disruption Webinar 11 December 2013

Did you miss the webinar held on 11 December? If so, you have the opportunity to listen again to the panellist’s discussion and watch video highlights from the Strategic Marketing: Digital Disruption workshop held on the 27 November 2013 in London. The virtual event was facilitated by Peter Wainwright, Director, Askyra Limited and OU Associate Lecturer;Continue reading “Strategic Marketing: Digital Disruption Webinar 11 December 2013”

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Is preaching innovation to drug makers more relevant than ever?

Guest blogger: Ourania Koumi, The Open University Business School MBA student A rich pipeline of potentially marketable drug compounds is the lifeblood of the pharmaceutical industry and the first thing that used to come to mind, when as student, I was applying to companies for jobs. When I was labouring day and night against aContinue reading “Is preaching innovation to drug makers more relevant than ever?”

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