Strategic Marketing summary report

Here we introduce you to our fifth Business Perspectives summary report in the series, which concludes the strategic marketing quarter. At our Strategic Marketing Masterclass: Digital Disruption event, we explored the themes of: Changing business models Disruption or co-option? The art of social media The role of marketing in the arts Throughout the event ourContinue reading “Strategic Marketing summary report”

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Strategic Marketing: Digital Disruption Webinar 11 December 2013

Did you miss the webinar held on 11 December? If so, you have the opportunity to listen again to the panellist’s discussion and watch video highlights from the Strategic Marketing: Digital Disruption workshop held on the 27 November 2013 in London. The virtual event was facilitated by Peter Wainwright, Director, Askyra Limited and OU Associate Lecturer;Continue reading “Strategic Marketing: Digital Disruption Webinar 11 December 2013”

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Business Perspectives Webinar – Strategic Marketing: Digital Disruption

The OUBS is delighted to announce the upcoming webinar following our latest event in the Business Perspectives series – a Marketing Masterclass. Join host Peter Wainwright, Professor Robin Wensley and Dr Terry O’Sullivan to explore the themes raised in the ‘Strategic Marketing, Digital Disruption’ event that included Peter Duffy European Marketing Director of EasyJet and Claire Davenport International MarketingContinue reading “Business Perspectives Webinar – Strategic Marketing: Digital Disruption”

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The Rise of Content Marketing

Guest blogger: Nick Gregg is CEO of StrategyEye (@StrategyEye) which delivers EditorEye as a hosted content discovery and publishing platform with a unique topic-based indexing approach.  EditorEye is used by brands and publishers (including Starcom, Hearst, Haymarket, IPC and  Press Association) for powering their content marketing and digital publication strategies There is a fundamental shift occurringContinue reading “The Rise of Content Marketing”

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Why mobile is eclipsing TV as ‘first screen’ for consumers

 Guest blogger: David Sear is the CEO of Weve, the new m-commerce platform set up as a joint  venture by EE, O2 and Vodafone. The rapid pace of development in mobile media and technology is taking no one by surprise. For decades now mobile technology has empowered a new era of connectivity. But to imagine theContinue reading “Why mobile is eclipsing TV as ‘first screen’ for consumers”

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What will Google Glass bring to advertising?

Guest blogger: Frederico Roberto works and blogs for www.inferno-group.com. A few months ago I remember  Google Glass being mentioned in the news on a daily basis so what has happened to it and all of the hype it generated? The world of marketing stood up and took note of the search engine’s latest breakthrough invention butContinue reading “What will Google Glass bring to advertising?”

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Will “Minority Report” style personal advertising finally become a reality?

Guest blogger: Andrew Grill Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Partner with IBM, with a focus on Social Business. Follow Andrew on Google+  With the news that Tesco has teamed up with Lord Sugar’s Amscreen to launch “faceContinue reading “Will “Minority Report” style personal advertising finally become a reality?”

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How Personal Injury Marketing Has Been Affected by Disruption and Digital

  Guest blogger:   Josh Whiten is the founder of Webscape and has worked in marketing for over 20 years including   the last 10 years in SEO and digital, so is something of a veteran. Follow Josh Whiten on Google+ Discover how classic market disruption, the dawn of digital marketing and a ban onContinue reading “How Personal Injury Marketing Has Been Affected by Disruption and Digital”

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Current Issues in Strategic Marketing : Digital Disruption and Marketing Risks

Guest blogger: Robin Wensley, Professor of Strategic Marketing at The Open University Business School   From a Marketing Strategy perspective there are probably two main areas in which digital disruption is most severe; the changing nature of business models and the ways in which the relationship between customers and suppliers is changing. In the caseContinue reading “Current Issues in Strategic Marketing : Digital Disruption and Marketing Risks”

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