The OUBS is delighted to announce the upcoming webinar following our latest event in the Business Perspectives series – a Marketing Masterclass. Join host Peter Wainwright, Professor Robin Wensley and Dr Terry O’Sullivan to explore the themes raised in the ‘Strategic Marketing, Digital Disruption’ event that included Peter Duffy European Marketing Director of EasyJet and Claire Davenport International MarketingContinue reading “Business Perspectives Webinar – Strategic Marketing: Digital Disruption”
Author Archives: oubssw
The Rise of Content Marketing
Guest blogger: Nick Gregg is CEO of StrategyEye (@StrategyEye) which delivers EditorEye as a hosted content discovery and publishing platform with a unique topic-based indexing approach. EditorEye is used by brands and publishers (including Starcom, Hearst, Haymarket, IPC and Press Association) for powering their content marketing and digital publication strategies There is a fundamental shift occurringContinue reading “The Rise of Content Marketing”
Why mobile is eclipsing TV as ‘first screen’ for consumers
Guest blogger: David Sear is the CEO of Weve, the new m-commerce platform set up as a joint venture by EE, O2 and Vodafone. The rapid pace of development in mobile media and technology is taking no one by surprise. For decades now mobile technology has empowered a new era of connectivity. But to imagine theContinue reading “Why mobile is eclipsing TV as ‘first screen’ for consumers”
What will Google Glass bring to advertising?
Guest blogger: Frederico Roberto works and blogs for www.inferno-group.com. A few months ago I remember Google Glass being mentioned in the news on a daily basis so what has happened to it and all of the hype it generated? The world of marketing stood up and took note of the search engine’s latest breakthrough invention butContinue reading “What will Google Glass bring to advertising?”
Will “Minority Report” style personal advertising finally become a reality?
Guest blogger: Andrew Grill Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Partner with IBM, with a focus on Social Business. Follow Andrew on Google+ With the news that Tesco has teamed up with Lord Sugar’s Amscreen to launch “faceContinue reading “Will “Minority Report” style personal advertising finally become a reality?”
How Personal Injury Marketing Has Been Affected by Disruption and Digital
Guest blogger: Josh Whiten is the founder of Webscape and has worked in marketing for over 20 years including the last 10 years in SEO and digital, so is something of a veteran. Follow Josh Whiten on Google+ Discover how classic market disruption, the dawn of digital marketing and a ban onContinue reading “How Personal Injury Marketing Has Been Affected by Disruption and Digital”
Three ways to communicate change
Guest blogger: Sarah Platts, Open University Business School MBA Alumnus, Change Consultant at FreshNetworks This is the final post in my little three-part series looking at change management (see part one and part two), and it uses the extremely interesting material covered by Dr Ben Hardy at the recent Open University Business School event. 1.Continue reading “Three ways to communicate change”
Three ways to ensure your change effort is a success
Guest blogger: Sarah Platts, Open University Business School MBA Alumnus, Change Consultant at FreshNetworks As explored in my last post, and at the recent Open University Business School event on change management: focusing on the implementation of change is obviously hugely important. In addition, focusing on the following three messages will further maximise the chancesContinue reading “Three ways to ensure your change effort is a success”
Why do so many change efforts fail? Bad implementation and embedding
Guest blogger: Sarah Platts, Open University Business School MBA Alumnus, Change Consultant at FreshNetworks Having previously written about innovation and leadership following Open University Business School events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main causeContinue reading “Why do so many change efforts fail? Bad implementation and embedding”
Change Management Webinar 30 July 2013
Does change need talent? What are the myths of change? Communication, is it lost in translation? The webinar held on 30 July answered these topical questions on implementing change management and putting it to the acid test. The session was facilitated by Peter Wainwright, Director, Askyra Limited and OU Associate Lecturer; the panellists consisted of ProfessorContinue reading “Change Management Webinar 30 July 2013”
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