Professor Mark Fenton O’Creevy, Associate Dean (International Strategy) at The Open University Business School, gave a speech at the launch event on 12 March 2014 for a new software program aimed at improving fund managers performance by identifying how behavioural biases affect trading.
Described as a behavioural finance thought leader, Professor Fenton O’Creevy commented that effective management of emotions is not the same as suppressing or avoiding them.
Read the full article on the Global Banking and Finance Review website.
The Open University 
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