Business Perspectives Webinar – Strategic Marketing: Digital Disruption

The OUBS is delighted to announce the upcoming webinar following our latest event in the Business Perspectives series – a Marketing Masterclass.

Join host Peter Wainwright, Professor Robin Wensley and Dr Terry O’Sullivan to explore the themes raised in the ‘Strategic Marketing, Digital Disruption’ event that included Peter Duffy European Marketing Director of EasyJet and Claire Davenport International Marketing Director of FutureLearn, looking at changing business models, issues of scalability and the changing nature of the relationship between suppliers, intermediaries and customers. We will also explore the role of marketing in the arts and cultural sector as well as hearing from our guest speakers to gain their local and global business perspectives.

The webinar will blend recorded presentations from the event, polls and Q&A sessions enabling you to leave this webinar equipped with new insight on how other organisations have implemented marketing strategies.

The informative session will be hosted by Peter Wainwright, Associate Lecturer at The Open University Business School.




Host – Peter Wainwright, Facilitator and Director of ASKYRA Limited 

Peter Wainwright has an MBA from the Open University Business School, where he is an Associate Lecturer in the ‘Dynamics of Strategy’ and ‘Management Beyond The Mainstream’.  He is a member of the OUBS Alumni Association Advisory Board, and has already been very involved with the Business Perspectives series, having hosted the previous webinars. Alongside his work with the OUBS, Peter is Director of Askyra Ltd, where he works with organisations and individuals to enable them to be more creative, to innovate, and to develop successful business strategies.

Professor Robin Wensley, Professor of Strategic Marketing at The Open University Business School

Professor of Strategic Marketing at the OUBS and Emeritus Professor of Policy and Marketing at the Warwick Business School.  Professor at Warwick since 1986 and Chair of the School from 1989 to 1994, and Chair of the Faculty of Social Studies from 1997 to 1999. Most recently Director of the AIM Research initiative from 2004 to 2011. He was previously with RHM Foods, Tube Investments and the London Business School and was visiting Professor at UCLA (twice) and University of Florida. He was Chair of the Council of the Tavistock Institute of Human Relations from 1998 until 2003 and a member of the Sunningdale Institute.


Dr Terry O’Sullivan, Senior Lecturer in Management and Head of the Department for Strategy and Marketing at The Open University Business School

Terry is Senior Lecturer in Management and Head of the Department for Strategy and Marketing at The Open University Business School. Prior to joining the OUBS, Terry was Principal Lecturer in the Faculty of Media at Trinity and All Saints, a college of the University of Leeds where he had institution-wide responsibility for international links. He has written two popular marketing books, Foundation Marketing published by FT Pearson, and Creative Arts Marketing from Butterworth Heinemann, the leading UK text in its field. Until recently he was Senior Examiner for the Chartered Institute of Marketing, having developed and written the CIM Introductory Certificate in Marketing qualification.


Richard Byford, Panellist and Director of ForeVu Ltd

Richard has an MBA from the Open University Business School, and is the Director of ForeVu Ltd.  Richard is a solution-focussed business leader who combines recognised best-practice with a healthy measure of creativity.  Across his career he has enjoyed helping teams to discover that they can do things better – and get increased satisfaction from doing so. As an entrepreneur, he has started up and run successful software development and management training companies and is a recognised expert and an award-winning innovator in the field of public-sector procurement and outsourcing.

REGISTER FREE  to reserve your place on this webinar.

Leave a comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: