Strategy Masterclass: Insights on business growth from TripAdvisor

Alison CopusAlison Copus, Vice President of Marketing at TripAdvisor and Evan Davis are just two of the big names speaking at the second of our Business Perspectives events in Manchester at the Marriott Victoria and Albert Hotel on 7 February.

TripAdvisor is a pioneer in the use of user-generated content.  Since being founded in 2000, it has become the world’s largest travel website, operating in 30 countries and 23 languages.  Alison is responsible for B2B Marketing worldwide, and launched Business Listings, which now has more than 50,000 subscribers. Prior to joining TripAdvisor, Alison spent 13 years with the Virgin Group, working alongside Richard Branson to launch The Branson Centre for Entrepreneurship, and developing other philanthropic projects.

In her keynote presentation, Alison will share how TripAdvisor achieved remarkable success in a ‘winner takes all’ market, and discuss the challenges businesses face to keep in step with changes in digital media.

Additional speakers include Antoine Boatwright, Global Director of Dell, and Michael Canning, management consultant. The masterclass will be led by Thomas Lawton, Professor of Strategy and International Management at the OU Business School, and facilitated by Jo Salter, the UK’s first female fast-jet pilot, OU MBA alum and OU tutor. Participants can expect an interactive event, with opportunities to evaluate and develop the speakers’ insights and apply them to their own context.

The daytime masterclass will run from 10.00 – 17.30 and the evening event from 18.00 – 21.00. Please book your place now via our website.

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